The story of Latitude 44 pet accessories

Our story began with a dog named Bella who loved people as much as people loved her.

She spent her weekends by our side at local markets, helping my husband at his music table. While the music drew people in, she’s the one who made them stay. Week after week, familiar faces returned—not just to browse, but to say hello to her. Soon, she had a circle of loyal pet friends, old and new, who came looking for her every time.

Seeing the joy she created and the community that formed around her, we decided to add something special just for her friends: a booth of pet accessories made with love, personality, and a sense of fun—just like her. What started as a simple idea quickly became something much bigger, fueled by wagging tails, smiling owners, and a shared love for pets.

A year after we launched our hearts were broken when Bella suddenly passed away. Though she’s no longer with us, her spirit lives on in everything we create. Every bandana, every cat kicker, and every happy pet we meet carries a piece of her legacy.

This business exists because of her—and it continues in her honor.